LUBRIDERM

Lubriderm have the needs of take care of skin health and consider that goes beyond of to show the diferents tones of skin, saying that is not only of colors, but also of textures, marks, spots, wrinkles, sings that everybody we have and that is part of feeling included.

The health of the skin must be fot everybody, being the purpose and the reason of being of Lubriderm for more than 70 years. Is a invitacion to take care of her, to be coscious of what represent in our integral health, no matter the color or the special condition that we have, we all have the right to take care of her and keep her healthy.

"Live through your skin and take care of it with Lubriderm". 

CASE 1 - CONVERSE

Converse has a higher index of compromise because focusing in think to the big and to long term, intervening and improving the existing resources of the company.

That´s why it makes memories with her advertising and focusig in promote the better of herself. Having as support to the influencers, reching a majr number of people with the strategy of combine audiences and not giving up.

Being a better strategy what the of Nike, that conscious in to share photos of his products for that the consumers buy them through the online store without giving a approach of create a great recordation with a good advertising.

CASE 2 - APP ANNIE AND COCA-COLA

Search satisfy and be forever near to their clients, it is terefore that the company opted for have a app in Annie for that the consumers can access and to enjoy of the experiences that provides the business.

Using this app as a database that helps them to know the pleasures and the new trends that are born every day and of want generate great experiences, surprising to the consumers and so impulsing its growth.

CASE 3 - L’ORÉAL AND YOUTUBE

Always wanted to be at the forefront and the digital acceleration, because your interest is that the womens make your dreams come true and can communicate with them, using the technology of double click for to direct better your clients to the products and so can create consious and scope.

Taking in account your advertising, the first what they did was analyze your environtment, giving account of that the people not only search the beauty, also search the brand.

CAMPAIGN GOALS AND TRACKING

What are we trying to achieve through our campaign and how will we know when we achieve it?

Lubriderm wants get the unification of all cultures regardless of color and type os skin.

We will know that have achieved when understand that everybody we have right to feels good with ourselves and a feels art of all so rejection.

CAMPAIGN INSIGHT AND TARGETING

Who do we want to reach and influence?

We want to reach out to all people, to tell them not to feel rejected, that we get to show that we can all be one, no matter how different we are from others.

KEY CAMPAIGN MESSAGES AND OFFERS

What is the big idea or content that will attract our audience? How do we want to position our company, products and services?

The digital media, consists of a special packaging where users can scan a QR code that comes on the packaging and be directed to a web page, where they will find an article about health and skin, as well as a series of tips on how to take care of it.

CAMPAIGN MEDIA PLAN AND BUDGET

What communication channels will you use to reach and influence your target audience?

social networks such as: facebook, instagram, tik tok and websites such as youtube.

What will be the sequence and integration of media activities?

The sequence would be every 3 days, with the intention of not saturating or making monotonous the information to be given or the publicity to be shown.

CAMPAIGN EXECUTION

What needs to be tested before the campaign is live and adjusted during the campaign?

The product must be a product that lives up to its claims, so as not to give false expectations to consumers.

The way in which you want to have an impact must also be adjusted by analyzing the market response to the campaign.

REFLECTION

Reflect on how the above topics influence your marketing campaign, be sure to keep in mind the vocabulary and key ideas.

Each theme positively influences in the campaing, snce each metod, question ans action, helpme to know the environtment and see that opportunities I have.

See also that trends born ans which side enter the, searching forever as get to the mind of consumer, see that needs or wishes have and so generate the satisfaction of have what you want. 

Letting me know through of an advertising flashy and attentive to each change in the environtment, creating faster solutions for that the consumers find the products and make your purchase faster and faster,